When consultancies first rear their heads, the ideas are big, the statements are bold, and the desire to change the world runs hot in their veins. OK, sometimes its just about making money, but that's another story. In many cases, consultancies start with just a single person -- the independent consultant!
When I was younger, I would laugh at the websites of "companies" who totaled one person strong, leveraging the majestic plural as they proudly proclaim "we have the experience" or "OUR commitment to YOU is 100%". Of course, there are other reasons for using first person plural besides the cynical view that they are trying to appear more extensive than they really are. One may very well be expecting to add employees, so why write the singular copy?
More importantly, your company is not just you, but extends to your relationships with other people and businesses you need. It is rare to find an independent consultant who can do everything, all the time. One may be able to design a functional, data-driven website, but to make it look great might require an experienced graphics designer. Conversely, the graphics designer may not know how to properly manage hosting or recommend the appropriate hosting provider for their client. In essence, the companies you leverage to run your business are part of your team and affect your clients both directly and indirectly.
OK, so this is probably fudging the term "we" a bit, but in the spirit of "you are what you eat", "you are who you do business with". It is Concepts Ahead's goal to be part of your "we".
We thank you for reading.
